News channels have undergone plenty of change over the past few years. Some news programs have gone onto changing their formats, look and also have introduced more attractive, intelligent and witty news presenters to acheive more viewership and garner more revenues. The traditional weather girl from the news channels has always conjured up the image of a very beautiful, attractive and sensual woman delivering the weather report. Naked News has taken this element of sensuality a step further and it has naked women dishing out the weather report!

Naked News calls itself a program which has “nothing to hide”. This web subscription program carries a complete and full television newscast. This program is arranged in Toronto and is aired daily each episode being of 25 minutes. The highlight of this show is the fact that male or female anchors either read the news completely naked or they strip while they read their specified segments, including weather, sports, entertainment, current affairs etc. It’s been noted that irrespective of the news presenters gender, the viewership of Naked News remains predominantly male.

Naked News made its debut in 2000 as being a subscription based web news service that boasted of an all female cast. The very first anchor of Naked News was Victoria Sinclair who, during those times was the only anchor for the show and presented every one of the segments including weather, sports, entertainment etc. Since the show gained popularity, the numbers of anchors increased and presently includes eight female presenters and also have guest anchors featuring at the same time. Devoid of marketing gimmick or strategy, this website shot to popularity only through word of mouth marketing, soon becoming a frequented web destination.

This website received almost six million hits in a month during its initial days. An enormous contributor to its popularity was its free viewership since the site was supported entirely by advertising. Post 2002, just one of the news segments could be seen for free and after 2004, the site became a paid one. Again in 2008 two segments on the show could be viewed free of charge.

Naked News launched Naked New Japan in 2006, in association with eGalaxy and Sunrise Corp. eGalaxy was the owner of Naked News and Sunrise Corp was a seller of services and goods over the web. Naked News Japans presenters don’t strip completely, because of the stringent broadcasting norms of the nation. However, the producers hope that they will be able to show more down the road. The Naked News expansion mode continued with the launch of Naked News Italia in 2008.

Naked news presenters have been very popular and also have been featured in a number of tv shows including the Today Show, CBS Sunday Morning, and The View etc. They’ve also made several appearances on Entertainment Tonight and ET Insider. These presenters have also been featured in numerous newspapers and magazines including Playboy and TV Guide.

To turn into a member of Naked News one has to be above eighteen years old and gain access to a daily feed of features, news and reports which are gathered from all across the world.